Nicky Hilton is an international style icon, designer and fashion entrepreneur but her digital efforts needed improvement. Nicky didn’t have a personal site to interact with her fans directly. The new site requirements needed to accommodate her busy lifestyle, traveling often and involved in countless new ventures. Convenience and access was top priority for her team. The new Nicky Hilton site needed a simplified CMS providing content uploads while traveling and most importantly a sophisticated design direction representing her personal style.
Mobile first was a priority. Nicky’s digital hub needed to be responsive because a majority of her fans use smart phones and tablets daily. We needed to make sure her live social feed, event galleries and personal blog was easily accessible no matter the device. We also designed the user experience as one fluid interaction, allowing fans to freely navigate between various devices without interruption.