There were many reasons why it was the right time for introducing a dedicated eCommerce channel. LilGadgets had been experiencing rapid growth. To keep up with growth, they were also in the process of refining their branding, messaging, and positioning, and their eCommerce website needed to be a complementary reflection of their updated identity. With high-quality design and customer support being core tenets of their company, LilGadgets also needed to offer an engaging customer-experience on a platform in which they can easily support the needs of the consumer.
Responsive + Adaptive.
An active and busy life of a parent requires an intuitive mobile experience that is barrier free and easy to use. Keeping this in mind, our primary focus for mobile was to create a path-to-purchase that is quick and secure for on-the-go shopping. An informative interface provides mobile shoppers a catered experience from beginning to end.