It’s not often you get to 1M+ followers on Youtube and have zero presence across other major social networks. That was the issue Erock was facing, the genius guitarist whose made a career out of creative covers. Erock’s management team approached us to create a brand that accurately reflects his persona as well as introduce him across other social channels.
Erock On the Go.
Scaling from desktop to mobile was a fairly easy transition since we designed the site within content containers. These containers can stack on top of each other. Most important for Erock fans was having access to exclusive content at all times, especially on the go. Our strategy for responsive design focused on providing his fans a cohesive user experience across all platforms. Content needed to be easily accessible, particularly his media page which housed exclusive videos, photos and tracks.