Flagship eCommerce.

Our mission is simple- to partner with the best brands and help them increase their bottom line. We specialize in designing flagship eCommerce experiences and work with clients that are driven, passionate, and serious about growth.

Business Strategy.

A comprehensive strategy begins as a vision and transforms into a platform that is revenue driven. Our team creates a scalable outline that identifies key objectives that align business goals with customer needs and digital initiatives; a proven approach for long-term growth and measurable results.


  • Goal Assessments
  • Content & Site Audit
  • Growth Opportunities
  • Insight & Experience Planning
  • Customer Persona Development

Experience & Interface Design.

Audience interaction is defined by engaging design. Our design process reshapes the customer experience to maximize conversion and optimizes the digital shopping journey to be simple, intuitive, and consistent across any device.


  • Rapid Prototyping
  • Wireframing
  • User Flows
  • Information Architecture
  • Customer Experience Design
  • User Interface & Visual Design

Technology & eCommerce.

As eCommerce experts, our team provides award-winning customization and integration for Shopify Plus projects. Pairing our strategy and design services with the latest technology ensures a stable and secure eCommerce solution for your growing business.


  • Technology Architecture
  • Front & Back End Development
  • eCommerce Development
  • Third-Party API Integrations
  • Native eCommerce Apps
  • Quality Assurance Testing

Brand Partners.

Leadership Team.

Humayun Rashid

Principal & Founding Partner

Humayun is founding partner and Principal at DBNY. With over half a decade of product design and management experience, he leads the company in product strategy, implementation, and growth. He works closely with clients to analyze key business goals and architect technology solutions that are built to scale. Humayun is a graduate of Baruch College and a native New Yorker. Outside of the office, his interests lie in becoming a successful mixologist, landscape photographer, and competing in spicy food challenges.

Who We AreAbout Us Our CultureCulture.

Distilled Nation.

Each month we host a meet up at our space celebrating and tasting new whiskey brands. It's a boozy affair, and we'd love for you to swing by.

Events & Workshops.

We host talks, events, and workshops discussing industry trends in eCommerce.

Nom Nom Nom.

We're obsessed about quality food and unique eats. We also throw Sriracha on everything.

Get In TouchContact UsGet StartedCollaborate.

We always enjoy discussing new ideas for projects. Drop us a line or give us a call.

Hire Us

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Media & Press

[email protected]

Call Us

646. 665. 2106.